Products and Services

We’ve built over a hundred websites, each one custom-designed for our clients—never copied or templated. Our work is built with clean code, clear navigation, and long-term reliability in mind. Our custom work ranges from online employee handbooks to custom growth tools for a global hotel chain. We listen carefully and build what you actually need.

We identify audience needs through interviews, surveys, focus groups, heat mapping, and other research methods. Together, we develop detailed user personas so we’re designing for the right people from the start. Your audience will never have compliance issues, due to our Certified Accessibility experts. The result is solutions that help your visitors feel understood and supported.

As your digital compass, our deep dive planning process uncovers what’s needed.  We offer AI consulting, SEO strategy and data-driven analytics. We don’t just give advice; we become an extension of your team to ensure your path forward is clear and inclusive.

We attract a new audience with SEO, content marketing, and thoughtful targeted paid media. We’ll collaborate on your marketing campaigns, setting up the infrastructure and targeting the ads. We’ll place ads on your preferred social media, creating the right ads for each campaign and platform. And we always provide clear reporting so you can see exactly how your community is growing.

We work with you to understand your audiences, goals, and needs before design begins. Our branding and identity research is collaborative and unhurried, allowing space for thoughtful decisions. From there, we create prototypes and visual identities that feel natural, usable, and aligned.

A great website is a living thing. We provide regular updates, speed optimizations, ongoing accessibility audits, and hosting care packages so your site stays healthy and high-performing while you focus on running your business. Our website hosting options include a long partnership with Pantheon Hosting for Drupal and WordPress websites.

Our IAAP Certified Accessibility Specialists will audit your website or digital platform to thoroughly evaluate the accessibility on behalf of individuals with disabilities. They audit on different devices and browsers, the clarity of your content, and the functionality of your forms and navigation. We use industry-standard tools and techniques to identify barriers and provide recommendations for improvement.

Candescent is an accessibility guidance plugin that displays alerts in certain Gutenberg blocks. See when the content you are adding doesn’t meet accessibility guidelines quickly. With Candescent you’ll see an alert front and center in the block’s toolbar, letting you know when something has gone wrong, then further details can be viewed in the sidebar. Candescent is open-source software. Download from the official WordPress page here. With Candescent you can get an alert in Paragraph blocks when your font size is too small. Next, discover if the foreground and/or background colors lack contrast. Lastly, get an alert in Image blocks when the image’s alt-text is missing.

The on-site accessibility toggle is our custom-developed tool to aid in the viewing experience. With a single click increase your sites font size and improve the contrast ratio by switching to dark mode. I72 can install the tool as part of our accessibility services when building your site. The toggle buttons sit conveniently in the corner of your page and changes your site to dark mode and/or increase the font size for easier reading and scanning. Switching back and forth is as easy as one click.