About Us
Our Focus
Ignition72 was founded in 2007 with a clear focus: work entirely on the web. That focus has shaped how we think and what we build, from websites and intranets to databases, forms, learning tools, and custom systems. By staying web-focused, we’re able to work deeply and thoughtfully, making decisions that support long-term use rather than short-term trends. We partner best with organizations that value collaboration, clarity, and steady progress, and we support our clients with the same care from initial planning through ongoing evolution.
Strategy First
We build, develop, design, create content, manage, produce, and analyze. However, it’s all in the context of strengthening your foundation and expanding your presence – whether local, regional, or global – so we can help your organization achieve its goals. We do this by starting with our trademarked Strategy First process: we touch every aspect of your project – front-end, back-end, and everything in between. We produce a comprehensive Strategy First Report and ask you to confirm that we understand your goals and desired outcomes. Only then do we begin to code.
Solution-Based Processes
Our solution-based process starts with understanding the problem before proposing an answer. We work with you to clarify goals, constraints, and success criteria, then evaluate options based on real needs rather than assumptions or trends. By breaking complex challenges into manageable parts, we identify practical solutions that balance strategy, design, and technical considerations. This approach keeps the work focused, adaptable, and aligned—resulting in solutions that address the right problems and continue to perform as needs evolve.
Partner With Us
The I72 team works as an extension of your organization, providing strategic guidance, technical execution, and ongoing support. We help teams plan, build, and maintain digital systems without the overhead of expanding internal staff.
Since 2007, organizations have partnered with us for our thoughtful approach, experienced perspective, and steady delivery. We care deeply about the people who use the work we build, and about the teams responsible for it. Many of our partners return to us year after year, building long-term relationships grounded in trust and shared goals.
Some of Our Clients
Our clients include organizations in government, education, healthcare, and finance, as well as emerging companies and nonprofit organizations. Many of these relationships last for years—some for more than a decade—built on trust, collaboration, and consistent results. Clients are often happy to share their experience working with us.
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