Grow Your Market
Grow Your Audience with Targeted Marketing
Targeted marketing is about building meaningful connections with the right audiences over time. By understanding who your audience is, how they behave, and where they engage, we help organizations plan focused campaigns that support consistent growth rather than one-off results. This approach improves relevance and engagement, reduces wasted effort, and creates a stronger foundation for developing and sustaining your audience as needs and behaviors evolve.
SEO
We approach SEO as a foundational part of building visibility over time. Because most people begin their research through search, we start by understanding how your site currently performs for relevant keywords and where opportunities exist. From there, we refine on-page elements such as titles and metadata, improve site structure, and align content with search intent and audience needs. Through ongoing keyword research, thoughtful content planning, technical optimization, and quality inbound links, we establish a durable SEO foundation that supports consistent, long-term growth.
Targeted Media
We manage and execute paid media campaigns in close collaboration with our media-buying partner, GrapeSeed Media. Our work includes defining target audiences, selecting appropriate channels, and placing ads across platforms such as Google Ads, Bing Ads, LinkedIn, and relevant social, news, and industry sites. We also support ad creative, producing banners and text ads or helping shape concepts from the ground up when needed.
Throughout each campaign, we provide detailed reporting and analytics that track performance and visitor behavior. We use this data to make ongoing, informed refinements to messaging and tactics, ensuring campaigns remain focused, efficient, and aligned with your goals.
I have worked with agencies of various shapes and sizes over the past 25+ years. Ignition72 stands out for its stellar people – a fun, tech-savvy team committed to understanding the client’s underlying business.
Examples of Our Work
e-QIP
The Ignition72 team met extensively with the GSA, OPM, and other agencies to gather comments and ideas for a revised SF-86 security clearance form system. Over 100 individual user tests were conducted, facilitated by Ignition72. Our team led the participants through the test, gathered information, and wrote reports that would inform our design of the new system.
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Widener University Law Schools
Our partnership with Widener University led to the building of new websites for two law schools at once, with separate identities, functionality, and content.
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Maryland OES
Ignition72 designed and built the University of Maryland Extended Studies Office website, which administers courses for pre-college, undergraduate, and graduate students, as well as other important programs and various professional and continuing education courses. The site required large scale functionality in service of a diverse body of students and stakeholders.
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St. Mary’s
Founded in 1791, St. Mary’s Seminary & University is the first Catholic seminary established in the United States. Through its Center for Continuing Formation and Ecumenical Institute, St. Mary’s also provides for advanced theological study, the ongoing formation of those in ministry, and a center of preparation for missionary discipleship. I72 was proud to work with St. Mary’s to develop a site that showcased its distinct strengths, commitment to superior theological training and scholarship and the life and education of seminarians.
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