Strategy and Consulting
It Starts With Collaboration
Strategy and consulting guide every project we take on. We work with organizations to define clear goals, understand their audiences, and make informed decisions before anything is built. Our consulting spans AI strategy and implementation, technology partnerships, SEO planning, analytics, and long-term platform considerations. For new websites, this means careful planning around information architecture, navigation, functionality, and design—grounded in how people actually use the site and how the organization needs it to perform. The result is a thoughtful foundation that supports growth, clarity, and future flexibility.
Our partnership has undoubtedly been an essential factor in helping us expand our digital offerings.
Strategy First™
This is our planning process that we’ve been honing for over a decade. We complete the process before any production takes place. We let your goals drive your project; and our trademarked method ensures nothing is left out. We start by exploring the landscape in which you operate as well as your different audience groups.
Then we work with you to establish the goals of each of your audience groups – as well your own goals – for the website. We get the buy-in of all stakeholders, digest and analyze your data, and spend time with you and your team to ensure we’re all on the same page. With a clear understanding of your goals, we are able to correctly measure the results of your project. We chart and graph, whiteboard and sketch, do a creative exploration, draw wireframes, and discuss website components. We listen. We ask questions.
When you add all these things together with workshops for defining key project components, an innovative design approach, and easy-to-understand documentation and training, you get Strategy First™ – a linear approach to website planning where each phase informs the next. It culminates in a comprehensive project plan that acts as our shared roadmap to success.
Consulting
As an extension of your team, Ignition72 combines industry knowledge with a strategic approach to create customized solutions that drive results. We can help you achieve the best possible outcome for your clients whether they need help generating traffic, finding their audience, tracking and measuring conversions, facilitating an A/B test of your landing pages, and more.
We analyze your current business processes and provide customized recommendations for optimization and growth culminating in a comprehensive plan that leverages the latest digital tools, content strategies and platforms.
Our team has a proven track record of success in developing customized SEO and traffic generation plans for our clients. Our services will help your team increase their online visibility through targeted keyword research, on-page optimization and other personalized means.
Our Consulting Services
AI Consulting
Our AI consulting helps organizations understand where artificial intelligence can be applied in meaningful, responsible ways. We provide research, training, and recommendations to help teams evaluate tools, identify use cases, and integrate AI into existing business processes. Drawing on our experience building custom digital products, we focus on practical applications that support efficiency, decision-making, and long-term strategy—helping organizations adopt AI with clarity rather than overwhelm.
SEO & Marketing Strategy
We work with you to define your target audiences and develop a focused marketing and SEO strategy aligned with your goals. By prioritizing relevance, visibility, and performance, we help drive qualified traffic and build a stronger, more consistent online presence. Our approach emphasizes measurable results and informed decision-making over time.
Strategy Consulting
Our strategy consulting is grounded in long-term experience across web development and digital platforms. We assess your existing web presence to understand performance, structure, and opportunities for improvement, then work with you to define clear priorities and next steps. Recommendations are practical and evidence-based, focused on improving visibility, usability, and effectiveness in ways that support your goals and serve your audiences well.
Data Analysis
Data analysis helps turn activity into insight. We use tools such as Google Tag Manager, along with analytics and tracking platforms, to understand how people interact with your digital properties. By defining meaningful events, measuring behavior, and analyzing patterns over time, we help organizations see what is working, where users encounter friction, and how performance can improve. This data-informed approach supports better decisions, ongoing optimization, and a clearer understanding of how digital efforts contribute to broader goals.
Examples of Our Work
e-QIP
The Ignition72 team met extensively with the GSA, OPM, and other agencies to gather comments and ideas for a revised SF-86 security clearance form system. Over 100 individual user tests were conducted, facilitated by Ignition72. Our team led the participants through the test, gathered information, and wrote reports that would inform our design of the new system.
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Widener University Law Schools
Our partnership with Widener University led to the building of new websites for two law schools at once, with separate identities, functionality, and content.
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Maryland OES
Ignition72 designed and built the University of Maryland Extended Studies Office website, which administers courses for pre-college, undergraduate, and graduate students, as well as other important programs and various professional and continuing education courses. The site required large scale functionality in service of a diverse body of students and stakeholders.
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St. Mary’s
Founded in 1791, St. Mary’s Seminary & University is the first Catholic seminary established in the United States. Through its Center for Continuing Formation and Ecumenical Institute, St. Mary’s also provides for advanced theological study, the ongoing formation of those in ministry, and a center of preparation for missionary discipleship. I72 was proud to work with St. Mary’s to develop a site that showcased its distinct strengths, commitment to superior theological training and scholarship and the life and education of seminarians.
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