UX Research & Testing
Digital Experiences Driven by Data
User experience research and testing involve gathering data and feedback from users to gain insights into how they interact with your website. By understanding your users’ behaviors, preferences, and pain points, we can optimize your website to create a seamless and satisfying user experience. By prioritizing user experience research and testing, we can achieve this goal and help your business succeed online.
The I72 Process
Understanding Your Needs
Our process starts with stakeholder meetings where we meet with you to determine goals and target audiences. We believe that understanding your business objectives is the key to creating a website that meets your needs. We use a variety of techniques such as brainstorming sessions and user personas to create a comprehensive understanding of what to test for and what your ultimate goals are.
Research and Testing
We conduct extensive research to uncover user needs, preferences, and pain points. This includes analyzing website analytics, conducting user surveys, and performing user interviews as well as usability testing to gather valuable insights. Our team also conducts usability testing to ensure that the website is easy to navigate and use. We use a variety of testing methods, including A/B testing, heat mapping, and user testing, to ensure that our clients’ websites are optimized for user experience.
Actionable Solutions
The insights we gather from our research and testing are invaluable in helping us refine our designs and meet client goals. We use the results to identify areas for improvement, make design changes, and optimize the user experience. By continually testing and iterating on our designs, we can ensure that our websites and applications meet the needs of their users and drive business outcomes.
Tailored Solutions
At I72 we believe that UX research and testing are essential to creating effective digital solutions. Our tailored strategies and processes ensure that we deliver digital solutions that meet your business objectives and exceed your users’ expectations.
Through rigorous user testing and in-depth research, we uncover valuable insights that inform the design process, ensuring that every element is optimized for usability, engagement, and customer satisfaction. strive to keep you informed every step of the way.
Our Work
See AllBaltimore Schools required a complex filter tool for parents to locate and compare schools in the Baltimore area. I72 tested the tool through multiple iterations to achieve the ideal user experience.
The National Credit Union Administration engaged I72 to build a game to teach financial literacy to children. Through meticulous user research and iterative design improvements, we ensured a seamless and engaging experience, empowering children to learn essential money management skills in a fun and interactive way.
Founded in 1791, St. Mary’s Seminary & University is the first Catholic seminary established in the United States. Ignition72 created a fully functional site to drive enrollment and advance the mission of this storied institution.
I72 designed and built the Extended Studies (EXST) at the University of Maryland (UMD) sites which administer courses for pre-college, undergraduate, graduate students. We used responsive layouts and employed an intuitive navigation to create a platform that not only showcased the university’s brand but also provided an optimal browsing experience across different devices.
Ignition72 sought to understand the CPP’s objectives, audiences, how content is being consumed and implemented, and the ways training sessions can unfold. We strategized a web-based video platform that ensured each step of a session was intuitive and able to be self-guided.
Lets Get Started
Take the next step – chat with us about your project and all that
Ignition72 can do for the growth of your institution.