If someone ever tells you design is solely about making something pretty, run away fast. Design is so much more. Good design is about facilitating engagement, immersion and action. It helps lead your prospects down the sales funnel, turning them from a casual observer into a qualified lead.
The User Experience is not just about whether a goal is completed, it’s about HOW that goal is completed and how likely that goal will be repeated despite changing rules and guidelines to attract different audiences and transactions. Therefore, good design is always informed by strategy and planning.
How We Do It
At Ignition72, design comes last in our process. We will never unveil design during the pitch, as at this early stage, it would be uninformed and, most likely, unachievable.
Instead, our design team is active in the planning process. They gain a deep understanding your audience, goals and objectives to inform the design of your project and establish more than just a visual identity. We are then able to create a unique visual language for your project that’s flexible across all devices and inputs, consistent across all sites and resources, and flexible enough that you can carry it forward with confidence.