AI is coming, what does that mean for online marketing?

At Ignition72 we love the next great thing, and have spent years exploring VR, AR/XR, new technologies, targeting tools, analytics suites and more. So of course we jumped in to understand the AI space.

For this blog post, however, we are turning to ChatGPT (openai.com), the current AI text star that is showing up in the news every day (we will post a visual and audio AI focused article, as well). The post below was written by ChatGPT with the prompt: “Write a blog post talking about how AI will impact marketing online.”

Note that it took 2 minutes to write the full response, which you can see below.

Artificial Intelligence (AI) is transforming the way we live, work, and interact with each other, and the marketing world is no exception. AI is changing the way marketers approach and execute their marketing strategies, providing them with new tools to analyze consumer behavior and create more
targeted, personalized marketing campaigns.

One of the key benefits of AI in marketing is the ability to process large amounts of data. By analyzing consumer behavior data, AI can help marketers understand consumer preferences, behaviors, and pain points, allowing them to create more targeted and effective marketing campaigns. For example, AI can be used to analyze consumer buying patterns, enabling marketers to identify the most effective times to promote products, and which products are likely to be successful.

Another major benefit of AI in marketing is the ability to personalize marketing messages. AI algorithms can analyze consumer behavior data to identify specific consumer segments, and then create personalized marketing messages for each segment, increasing the chances of conversions. For instance, AI can be used to personalize emails, social media posts, and advertising messages, providing consumers with more relevant content, and improving the overall marketing experience.

Moreover, AI can also help in automating repetitive tasks and making them more efficient. For example, AI chatbots can be used to handle customer service inquiries, freeing up marketers to focus on more important tasks, such as creating new marketing campaigns and analyzing consumer behavior data. Additionally, AI can be used to automate the creation of ads and social media posts, allowing marketers to spend more time on other tasks.

Finally, AI is also helping marketers to measure the effectiveness of their marketing campaigns. By analyzing consumer behavior data, AI algorithms can determine the success of a marketing campaign, and provide insights into what worked and what didn’t. This information can then be used to improve future marketing campaigns, making them more effective and increasing conversions.

In conclusion, AI is having a profound impact on the marketing world, providing marketers with new tools to analyze consumer behavior and create more effective, personalized marketing campaigns. As AI technology continues to advance, we can expect to see even more innovative marketing strategies, and a further transformation of the marketing landscape.

What do you think? A powerful tool for marketers? Or a threat to our livelihood and the inevitable robot seeking Sarah Connor that we were warned by Hollywood about.